Cookie Policy

Last updated: 4 December 2025

This Cookie Policy explains how GEVADE CRM and GEVADE Pty Ltd use cookies, tracking technologies and similar tools across our websites, landing pages, dashboards and marketing materials.

This Policy applies to:
www.gevade.com and all associated subdomains.

Operator:
GEVADE Pty Ltd (ABN 87 638 447 097)
Level 30, Westpac House
91 King William St, Adelaide SA 5000
Australia

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow websites to recognise your device, remember your preferences and improve your user experience.

Cookies can be:

• Session cookies – deleted when you close your browser;
• Persistent cookies – remain until they expire or are deleted;
• First-party cookies – set by the website you visit;
• Third-party cookies – set by external platforms or service providers.

2. Why We Use Cookies

GEVADE CRM uses cookies and pixel technologies to:

• keep users securely logged in;
• provide essential platform functions;
• remember user preferences and settings;
• analyse website and platform performance;
• track marketing effectiveness;
• personalise content and ads;
• enable retargeting across multiple channels.

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are required for www.gevade.com and GEVADE CRM to function properly. They enable:

• secure login authentication;
• session management;
• form submissions;
• account navigation;
• platform security protections.

Essential cookies cannot be disabled because the site will not operate without them.

3.2 Analytics & Performance Cookies

Used to track site usage, measure behaviour and identify opportunities to improve performance.

Includes:

• Google Analytics 4 (GA4);
• Google Tag Manager;
• Session replay tools;
• Load performance trackers;
• Crash/error reporting.

3.3 Advertising & Retargeting Cookies

These cookies are used to deliver targeted ads across:

• Facebook/Meta (Pixel);
• Instagram;
• Google Ads;
• YouTube;
• LinkedIn;
• Other third-party ad platforms.

They help us measure ad performance and show ads relevant to your interests.

3.4 Functionality Cookies

These cookies remember your custom settings, including:

• language selection;
• dark/light mode;
• dashboard preferences;
• chat widget states.

3.5 CRM & Automation Tracking Cookies

GEVADE CRM uses tracking technologies to support:

• funnel tracking;
• lead source attribution;
• form conversion measurement;
• calendar booking attribution;
• workflow triggers;
• automated follow-up sequences;
• contact behaviour scoring.

These cookies help us connect site behaviour with CRM interactions.

3.6 AI & Personalisation Cookies

Some cookies support AI-driven features, including:

• predictive insights;
• chatbot personalisation;
• automated content recommendations;
• behaviour-based messaging.

4. Third-Party Cookies & Embedded Technologies

We use trusted third parties to enhance your experience on www.gevade.com including:

• Google Analytics & Tag Manager;
• Facebook Pixel & Conversion API;
• YouTube embeds;
• Stripe payment tracking;
• Calendly / Acuity scheduling embeds;
• CRM forms & calendar widgets;
• AI-powered recommendation engines.

These parties may collect information when you interact with our website.

5. How to Control Cookies

You can manage cookies by:

• adjusting your browser settings;
• using the cookie banner (if enabled);
• clearing your cookies manually;
• blocking third-party cookies in browser settings;
• using ad-blocking or privacy tools.

However, disabling essential cookies may break website functionality.

6. Legal Basis for Using Cookies

We rely on the following legal bases depending on your jurisdiction:

• Australian Privacy Act 1988 – legitimate business purpose;
• GDPR (EU/UK) – consent for non-essential cookies;
• CCPA (California) – notice and right to opt-out;
• ePrivacy Directive – consent for tracking cookies.

7. Data Collected Through Cookies

Cookies and pixels may collect:

• IP address;
• browser type and version;
• device details;
• pages viewed and time spent;
• referring URL and ad source;
• clicked buttons, forms and links;
• geographic location (approximate);
• behaviour flow and engagement patterns.

8. How Long Cookies Last

Duration depends on cookie type:

• Session cookies: expire when browser closes;
• Persistent cookies: 30 days to 2 years;
• GA4 and advertising cookies: up to 24 months (renew automatically upon new visit).

9. Updates to This Cookie Policy

GEVADE may update this Policy to reflect:

• changes in technology;
• changes in legal requirements;
• updates to our tracking tools or marketing practices.

Updates will be posted at:
www.gevade.com/cookies

10. Contact Information

For questions about this Cookie Policy:

GEVADE Pty Ltd — Privacy Officer
Level 30, Westpac House
91 King William St, Adelaide SA 5000
Email: [email protected]

END OF COOKIE POLICY — GEVADE CRM